AI + Strategy = Content That Actually Works

AI is fast, no doubt about it. Tools like ChatGPT can crank out content quickly and it may even sound like your organization’s voice, BUT here’s the catch: if your message isn’t right, AI just helps you create the wrong stuff faster. That means more mediocre content, less impact, and wasted time.

AI can sound like you, but it doesn’t know what actually works to grab attention, create demand, or drive action. It doesn’t know the difference between something people will share, save, or scroll past—unless you tell it. AI needs your strategy to guide it.

AI can be helpful to build content to:

• Build messaging that connects to your audience’s psychology
• Know exactly what to say, where to say it, and why
• Create a system for clear, measurable results
• Make high-impact content that gets attention and action
• Decide what content to cut, keep, or improve

That’s where our Insight Playbook comes in. It’s your first step in connecting your business goals to your content strategy. Whether you use AI or a full content team, the Insight Playbook shows you how to create content that’s fast and effective. It helps you build a system that drives demand and makes all your content better and more impactful.