Design Insights
Explore our blog for fresh takes on visual communication, instructional design, and branding. At Aurora, we share strategies and trends that help organizations craft messages that matter. Whether you’re redesigning your learning programs or looking for ways to create more engaging experiences, our insights are designed to help you make an impact—clearly and confidently.
High-Touch Learning Design That Drives Action How do you create learning experiences that go beyond just [...]
The 10 Essentials of Branding Requirements: What we ask our clients before a project To create a compelling and [...]
The 10 Essentials of Comprehesive Brand Guidelines Investing in a comprehensive brand guidelines equips clients with a solid framework [...]
Visuals that Speak: 5 Strategies to Elevate Brand Equity in a Purpose-Led Economy As visual communication designers, we understand [...]
Driving Impact Through Marketing: Lessons From Social Purpose Businesses At Aurora, we understand the transformative power of marketing. It goes [...]
Purpose-Led Marketing: Stock Imagery vs. Custom Photography When it comes to projecting a brand's image and values, visuals play [...]
The Power of Visual Design: Creating a Winning Application for Deloitte’s Best Managed Companies Award Deloitte, one of the [...]
Sustainable Visual Communication Design - The Key to Responsible Branding In the world of design and marketing, it's [...]
Is it time for a rebrand? Maybe not... Are you considering a rebrand? Most likely, you're wondering if it's [...]
The Science of Logo Design: Creating Timeless and Versatile Brand Identities A logo is often the first and most [...]
