Creative & Art Direction to Redesign Backup Radar
Backup Radar is now operating under ScalePad Inc.
Backup Radar, an automation platform for backup monitoring and compliance, came to Aurora with a challenge. They needed to update their brand and create digital marketing materials that reflected their growth and cutting-edge functionality. They wanted a stronger connection with their audience and a clear way to show how their platform solves real problems. Aurora stepped in and transformed their approach through powerful storytelling and strategic design. By focusing on creating engaging content, we helped Backup Radar build trust with their audience and strengthen their brand.
The Solution
Aurora provided Backup Radar with a suite of services tailored to their needs:
Brand Redevelopment and Guidelines
We revamped their brand, ensuring i was cohesive, modern, and aligned with their vision. Clear brand guidelines were created to maintain consistency across all their materials.
Motion Graphics Explainer Video
Our team designed an eye-catching explainer video to show potential clients how Backup Radar simplifies backup management. This video became a key tool for capturing attention and demonstrating the platform’s value.
Presentation Design
We crafted professional, polished presentations to help Backup Radar communicate their story effectively during client pitches and meetings.
Infographics
Aurora created easy-to-understand infographics that turned complex data into clear visuals, making Backup Radar’s benefits more accessible to their audience.
Digital Ads
Through bold, compelling digital ads, we ensured Backup Radar stood out in a crowded market, reaching the right people and driving engagement.
The Impact
With Aurora’s help, Backup Radar now connects better with their target audience. Their refreshed brand, engaging video, and high-quality visuals have built trust, clarified their value, and set them up for sustained growth.
