Sustainable Visual Communication Design – The Key to Responsible Branding
In the world of design and marketing, it’s not uncommon to hear about “the power of communication.” But communication, when harnessed in a sustainable manner, can do much more than just persuade. It can help create a better world with more thoughtful, intentionally designed brands that embody their values and commitments. Let’s delve into the cornerstones of sustainable communication design and why they hold great importance for today’s most purpose-led organizations.
First and foremost, sustainable communication design must be mindful of its environmental impact. This means everything from using eco-friendly materials (if physical designs are needed) to minimizing resource usage through digital means. The latter offers a plethora of opportunities to promote sustainable design, including digital marketing campaigns, social media, video, and more. Digital design also saves paper, ink, and other physical resources, allowing you to send your message without harming the planet.
Another important element of sustainable design is accessibility. Your design can be as sustainable as possible, but it is meaningless if it is not accessible to individuals with special needs. Web accessibility guidelines such as WCAG (Web Content Accessibility Guidelines) provide a strong framework to create more inclusive digital designs. By making your designs more accessible, you also increase their social impact while opening up your message to a wider audience.
Sustainable communication design should be purpose-led design, reflecting the values, commitments, and cultural contexts of organizations and individuals.
Evergreen design is another pillar of sustainable communication design. Rather than designing with a “set it and forget it” mentality, aim to create designs that stand the test of time. By avoiding fads and trends that may quickly become outdated, you can reduce the need for constant redesigns and updates. This not only saves time and resources, but also helps to build a more timeless and sustainable brand identity.
Finally, sustainable communication design should be purpose-led design, reflecting the values, commitments, and cultural contexts of organizations and individuals. One way to achieve purposeful design is through collaboration with clients and external parties such as critics, stakeholders, and consultants. At the same time, a strong ethical framework can help ensure that the designs we create are both efficient and responsible.
Sustainable communication design is more than just good design practice; it is about a commitment to creating a better world through collaborative, ethical, and resource-efficient design. At its core, sustainable communication design values environmental impact, accessibility, evergreen design, and purpose-led design. As brands worldwide continue to advocate for sustainable practices, it’s more important than ever to embrace a design philosophy that follows suit. We hope we have inspired you to create more sustainable communication designs that help make a positive impact on the world.
Not sure where to start or need a partner who can support your purpose-led goals? Get in touch with us at Aurora.