The 10 Essentials of Branding Requirements: What we ask our clients before a project

To create a compelling and authentic brand story for our new clients we start with a deep, insightful conversation. The process of gathering brand requirements helps us understand the client’s vision and needs for their brand so we can create a strong foundation.

Why Brand Requirements Gathering Matters

Brand requirements gathering is an essential step in our branding process because it allows us to fully understand our clients’ goals, values, and target audience. Through this information, we are able to create a brand that connects with their intended market.

This thorough process ensures we avoid costly mistakes and revisions in the future.

As a guide, we focus in on the following areas, customizing our inquiries to each client:

What inspired the creation of your brand?
Please share the story behind your brand’s inception. What motivated you to start this journey?

How would you describe your brand’s mission and vision in your own words?
Understanding your long-term goals and what you hope to achieve helps us align the brand story with your aspirations.

Who are your target audience or ideal customers?
Knowing who you aim to serve or impact allows us to tailor the brand narrative to resonate with them effectively.

What are the core values and principles that your brand stands for?
These values are pivotal in defining how your brand interacts with customers and the broader community.

Can you identify any brands or individuals that inspire you? Why?
This helps us understand your aspirations and benchmark for success, including the tone and personality you might want to emulate.

What differentiates your brand from competitors in your industry?
Uncovering your unique value proposition enables us to highlight these aspects in your brand story.

How do you want your customers to feel when they interact with your brand?
Emotional connections can significantly impact customer loyalty and perception.

Are there any specific themes, symbols, or metaphors that resonate with your brand?
These elements can add depth and layers to your branding, making it more memorable and relatable.

What are your expectations for your brand’s visual identity?
Understanding your preferences in terms of style, colors, and elements that you’re drawn to or wish to avoid.

How do you see your brand evolving in the next 5 to 10 years?
Insights into your future aspirations ensure that the brand story we craft is not just relevant today but adaptable and forward-looking.

Aurora - Tone of Voice matching exercise slider
Aurora - Definition of Brand Identity vs Brand Strategy
Aurora - List of Brand Adjectives

By comprehensively understanding our clients’ motivations, aspirations, and unique selling propositions, we’re equipped to craft a brand narrative that authentically represents their image and resonates deeply with their target audience. This meticulous approach not only enhances brand perception but also fosters a lasting connection between the brand and its consumers, setting the stage for sustained success and growth.

We’d love to help you elevate your brand. Contact us to get started!