The Power of Visual Design: Creating a Winning Application for Deloitte’s Best Managed Companies Award
Deloitte, one of the world’s most respected professional services firms, recognizes excellence in private Canadian companies through its prestigious Best Managed Companies award. This accolade is not just an honour; it’s a testament to a company’s successful growth, innovation, quality workforce, and exceptional leadership. To stand out in this highly competitive process, one key component is often overlooked but can make all the difference – a compelling, visually appealing application.
We partnered with the Marketing team at Copeman Healthcare (a healthcare startup later acquired by Telus Health) to develop several successful applications that resulted in consecutive years of recognition by Deloitte Canada as a Best Managed Company. If this award is one of your goals, you need a communication design strategy.
The application for the Best Managed Companies award is more than a simple form—it’s a reflection of your brand image. It serves as your company’s first impression to the evaluators. In a market crowded with high-performing companies, a well-designed application can help your organization grab attention and set the stage for your narrative.
A visually appealing application doesn’t only attract eyes—it communicates your company’s commitment to detail, professionalism, and quality. It subtly echoes your brand values and corporate identity, reinforcing your company’s brand image.
Effective visual design involves several elements. The use of colours, for instance, can evoke specific emotions and associations related to your brand. A thoughtfully designed User Interface (UI) and User Experience (UX) ensure that the application is not only aesthetically pleasing but also intuitive and user-friendly. Engaging content, such as custom photography of your staff in their roles and interacting with customers, can add a human face to your application, further emphasizing the real people and passion behind your company’s success. These elements tell a compelling story about your company, its achievements, and its potential.
Moreover, a well-designed application effectively communicates your company’s excellence and competitive advantage. It presents your key achievements, innovations, growth trajectory, and leadership quality in a manner that is easily digestible and engaging. It allows the evaluators to effortlessly navigate through your company’s highlights and understand why your company deserves the recognition.
Investing in a well-designed application is not merely an aesthetic choice—it’s a strategic decision. It’s an opportunity to distinguish your company in a pool of potential awardees and communicate your unique value proposition. As you aim for Deloitte’s Best Managed Companies award, remember that your application is not just a form—it’s a visual representation of your brand’s excellence.
Aurora’s dedicated and innovative approach to design was instrumental in creating the award-winning application for Copeman Healthcare. Their expertise in visual design and strategic branding helped craft an application that not only embodied the values and ethos of Copeman but also stood out in terms of aesthetics and functionality. The application showcased Copeman’s achievements, growth, and leadership in a compelling and engaging manner which resonated with the evaluators. It is testament to the effectiveness of Aurora’s design strategy that Copeman Healthcare not only competed with other top-tier candidates but emerged as a multi-year winner of the prestigious Deloitte’s Best Managed Companies award.
