Who we are and what we think

Some subjects carry more weight than others. Stakeholder materials, a mental health resource, or a training program for front-line staff has to be clear, accurate, and handled with care. When it misses, people stop listening or stop trusting.
Aurora is a senior-led studio that helps healthcare, mental health, education, and advocacy organizations turn complex, sensitive knowledge into communication and learning people understand, trust, and act on. We stay small on purpose, so the people you meet are the people who do the work.

We’re based in British Columbia and work with organizations across Canada.

Who we work with

We work with organizations that have something complex or sensitive to communicate, and care enough to get it right. That includes:

  • Hospitals, health systems, and healthcare providers
  • Mental health organizations and nonprofits
  • Universities and campus wellbeing teams
  • Government and public sector teams
  • Advocacy and mission-driven organizations
  • Workplace wellbeing teams

Why we do this work

We started Aurora in 2000 as a design and motion studio for advertising and television. The projects that stayed with us shared a pattern: an important subject, an audience that wasn’t expert, and real consequences if the message landed badly. Over 25 years, we kept choosing that work until it became our focus.
It’s personal, too. We founded Veterans Connect Canada after seeing how hard it was for Veterans to find mental health support. Building it showed us how quickly one tone-deaf message can break trust with a guarded community. We bring that lesson to every project.

What we bring

Strategy, brand, communication design, video and motion, and learning design all sit under one roof. That combination is rare, and it means one team carries your project from first idea to finished work, whether that’s patient education materials, an explainer video, a training toolkit, or a brand system your team can use with confidence.

Our Services

Directors

Gerard Cheong
Gerard CheongPartner, Communications Director
Gerard leads video, motion graphics, learning design, and technical production. Years of work across print, web, and television taught him how to move a message between formats without losing its meaning. If a training program needs to keep working long after handover, he’s already planning for it.
Shawna Hickerson
Shawna HickersonPartner, Creative Director
Shawna brings 25 years of experience in visual communication, branding, motion, and instructional design. She leads creative and art direction and still does hands-on illustration and design. She keeps every project anchored to the message and the audience, and she’s often the one who helps clients name what they’re really trying to say.

Employee of the month

Duchess Von Grüven
Duchess Von GrüvenAgent of Chaos & Director of Naps
Groovy’s duties include client services, package inspections, auditing zoom calls and naps. Lots of naps.

Our Approach and Values

Explore our strategic, human-centred approach to purpose-driven design on our blog.

Lead Change With Impact
How we create designs that enable meaningful action and measurable results.
Read more

Symbolism in Design
Turning visual language into powerful brand assets.
Read more

How to Design With Empathy
Prioritizing user needs and building genuine connections.
Read more

Social Purpose Marketing
Aligning brands with causes to drive authentic engagement.
Read more